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Direct Marketing in a Paperless Office

direct mail for private investigators

Our friend Scott over at the Curbside Investigator podcast has recently wrapped up a series of shows on marketing and his most recent covers marketing through the use of Direct Mail Post Cards.  This is one of the oldest forms of marketing and most have tried it at least once.  But as Scott points out these things don’t work without repetition. That is the same with online marketing, it usually takes two or three times for someone to see your advertisement before they take action like click on your link or calling the number listed. So if you want to give Direct Mail a try,  which certainly can help if you send your Postcard to a highly targeted list of potential clients.  So know who your potential clients are and know how to get their address.   Once you have done that we recommend a service called Express Copy which will allow you to design a custom Post Card and have them mail it directly to your list of leads for you.  This may cost a tad bit more than doing it yourself but it will help you keep your office paperless and avoid the need to buy a label printer for the addresses or handwriting the addresses on the postcard which looks unprofessional and makes you look bad. Let […]

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This is going to be a Bill.com month!

I am certain that at least one member of that Seal Team is a future Private Investigator, but we will never know. For now its back to work and making the world paperless. We are going to hit this service hard this month to make sure everyone signs up for a free trial of Bill.com and takes advantage of the $50 bucks they are giving away. There is no telling how long that will last, it is a huge rebate and I am sure it is only available for a limited time. Use the link above to get your money and thanks for supporting the Paperless P.I. by utilizing these services! For those of you haven’t heard yet what Bill.com is, it is a service that allows you to fax or email your invoices that you need to pay and it automatically cuts a check and pays them for you for a small fee.  It works great for us, and no snags in the six months that we have been using it. I am over simplifying the service and they have many new features including issuing of invoices to your clients. Let us know what you think in the comments!

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